OneDay MBA · Final Capstone · v1.9
The pitch, and the evidence behind it
This is my MBA capstone: four bets on the wall, one became the business, and how I learned to tell which. The panel reads the resource pack before the pitch, so I’m putting all of it here. If you spot a claim that isn’t backed, or a slide that doesn’t land, I want to hear it.
Watch the run-through
All 45 slides, narrated in my voice. 31 minutes 1 second against a 40-minute slot.
Download the deck (PDF) · The plugin stack, live (field guide)
The resource pack
Every slide footer names the pack documents it relies on. Every document names the slides it backs. Slide numbers are the page numbers in the PDF. 60 of 60 documents are posted. Where a document says “Not yet evidenced”, that’s a claim I haven’t been able to back yet, flagged rather than hidden.
R1 · Problem, value proposition and audience
- R1-01PostHog traffic exportslide 2, 3
- R1-02Sprint 8 Lean Canvasslide 6
- R1-03Sprint 12 comprehension testsslide 7
- R1-04Discovery logslide 7
- R1-05ICP and jobs to be doneslide 8
- R1-06Market sizingslide 9
- R1-07Four-bet hypothesis sheetslide 6
- R1-08World timelineslide 9
- R1-09Inbound and partner demand logslide 2, 3, 9
- R1-10CMMC status memoslide 2, 9, 34
- R1-11Venture studio Lean Canvas, Dec 2025slide 6
R2 · Discovering traction
- R2-01Experiment loop map (Sprint 19 assessment)slide 11
- R2-02Rock 1 fileslide 11, 12
- R2-03Partner bench registerslide 2, 3, 9, 11, 13, 24, 34
- R2-04Value proposition iterationsslide 14
- R2-05Invoice and payment recordslide 14, 15, 43, 45
- R2-06Weekly scorecard historyslide 3, 15, 24
- R2-07Assured countsslide 15
R3 · Journey to product-market fit
- R3-01Assumption ledgerslide 17
- R3-02Product experiment logslide 18
- R3-03Competitor matrixslide 19, 20
- R3-04Differentiation sheetslide 20
- R3-05Roadmapslide 21
- R3-06Verdict logslide 17
- R3-07PMF indicatorsslide 3, 21
- R3-08Jev test planslide 18
- R3-09PR/FAQ internal-use fileslide 17
- R3-10SCAMPER fileslide 18
R4 · Strategy, vision, mission and values
- R4-01Strategy canvasslide 23
- R4-02Strategy evidence sheetslide 24
- R4-03Vision, mission and valuesslide 25
- R4-04Decision logslide 26
- R4-05Economy of force auditsslide 23
- R4-06Venture Studio FAQslide 23
- R4-07RegGenome JV fileslide 26
R5 · Finances, operations and people
- R5-01Unit economics packslide 28
- R5-02Scorecard historyslide 29, 45
- R5-03Ops model one-pagerslide 29
- R5-04Forecast modelslide 30, 38
- R5-05Scenario sheetslide 31
- R5-06Team timelineslide 32
- R5-07Hiring planslide 32
- R5-09Funnel modelslide 28
R6 · Growth potential and funding
- R6-01Growth driversslide 34
- R6-02Valuation workbookslide 36
- R6-03Outcomes and liquidityslide 36, 37
- R6-04Funding planslide 37, 38
- R6-05Sources and usesslide 3, 23, 35
- R6-06Break-even noteslide 38
- R6-07Ninety-day planslide 45
R7 · Personal growth
- R7-01Journey timelineslide 4, 41
- R7-02Reflection notesslide 40
- R7-03Setback storyslide 43
- R7-04Superpowersslide 44
- R7-05LinkedIn reworkslide 40
- R7-06Mentor notesslide 23, 41
- R7-07Endings logslide 32, 42
- R7-09Plugin stack timelineslide 29, 44
- R7-10Outbox logslide 43
- R7-11Release Owner’s Gate fileslide 40, 44